The campaign A more Concrete Society took place next to Sergel's Square in Stockholm, August 2009. In contrast to our previous projects we took the standpoint that a changeable and chaotic society needs more directives and guidelines. We campaigned for more rules and regulations as a help and guidance in everyday life. With simple and comprehensible prohibitions, we wanted to deal with all ambiguity and create
a safe and more controlled society. The campaign enhanced and articulated the small rules, with the aim at extending existing regulatory frameworks to embrace all everyday situations. The utopia in this specific project was a society where everything is controlled, where all interactions and actions are filled with restrictions, and all norms and conventions are written down.